Who’s Choosing Your Home?
30th December 2015
An Englishman’s home may be his castle – but it is usually a woman who chooses it!
94% of estate agents polled in a recent survey* confirmed that, in most house-hunting couples or families, it is the woman who has the last word in choosing which home they buy.
Two of the most important factors that attract women in a home are a modern kitchen, and a his-and-hers en-suite bathroom, with 91% of agents questioned saying that a good kitchen is the single feature most likely to clinch a sale. 95% say it is the woman, rather than the man, who is more inclined to want a his-and-hers en-suite bathroom.
For men, almost half the estate agents polled say that a reception room or recreation room large enough for a wide-screen TV is the most important single sale-clinching feature, whilst a quarter find that a shed, workshop/outbuildings is the biggest attraction.
Both men and women (9% and 4% respectively) said that a back garden, protected from neighbours’ watchful eyes by high hedges or fencing, also featured as a strong attraction.
Whilst men and women may have different agendas as they seek their ideal home, sellers would be well-advised to consider who typically has the most influence on the buying decision.
When making improvements prior to a sale, it is therefore important to focus on those things that will mostly impress the driving force in the relationship. So whilst the garden wall may need rebuilding, perhaps the money would be better spent on improvements to the kitchen or the creation of an en-suite bathroom instead!
Remember, you are selling a home and a property lifestyle – not just bricks and mortar, so take advantage of the respective buying impulses of the most influential people in the buying decision – women!
© Copyright 2015 Richard Rawlings except as excluded under licence.